About Us

About Us

Why Straight Business Partners?

  • STRAIGHT: Direct communication and results, that's what we love and work for. The best way to teach entrepreneurs strategic action. To initiate and realize changes in business models and in the minds that drive the organization.
  • BUSINESS PARTNERS: Strategy is not a solo sport, not even for the CEO. We lay foundations for growth in a business partnership. We leave no one behind, not even an entrepreneur who is struggling.
  • LEADING NEXT: We always look forward: the next generation, future and sustainable business models. We guide everyone to the future. From traditional to sustainable and circular.
  • EAGLE: The eagle, our logo, is a very conscious choice. The power of the eagle and ourselves: taking a step back, flying high, and diving quickly into details with an eagle eye to get to the core.
  • RED: Red as a symbol of our passion and dedication to complex issues. It represents our unwavering commitment to achieving the best results for our clients and the warmth we want to share in all our interactions.

Mission:

Straight Business Partners was born as a rebellious response to traditional consultants. We refuse to play the role of average advisors; our passion lies in tackling challenging and complex issues. As strategic experts, we specialize in creating thoughtful, groundbreaking business strategies and shaping powerful governance and organizational models.

Our focus is on advising and supporting a variety of business types, from scale-ups and SMEs to family businesses, semi-governmental entities, and healthcare organizations. We are committed to providing them with the necessary support, enabling our clients to gain the control that is crucial for successfully shaping their future. Our advice results in tangible, measurable outcomes.

In short: we say what we do and we do what we say! With our approach, we break with conventions and offer stylish, dynamic guidance to help our clients grow and flourish.

Vision:

At Straight Business Partners, we believe in the power of practical transformation. Our vision revolves around translating theoretical models into tangible, unique solutions that business owners and management teams can seamlessly integrate into their organizations.

We embrace an intensive coaching period that focuses not only on the implementation of our recommendations but also on transforming them into measurable performances. Our approach is designed to create sustainable systems, allowing businesses to continue autonomously and confidently after our collaboration.

With our multidisciplinary team of experts in various business disciplines, we adopt a holistic approach. This approach places special emphasis on Environmental, Social, and Governance (ESG) principles. We excel in transforming traditional business models into sustainable and circular approaches by integrating advanced governance models. These models embrace and embed ESG criteria at the heart of business operations.

In summary: we stand for practical applicability, concrete measurable results, and sustainability in everything we undertake.

Values:

With determination and clarity as our guide, you can trust that we will achieve your goals in a caring and innovative manner. Hence, our values are:

  • Determination
  • Clarity
  • Trust
  • Care
  • Innovation

Jo Hendrikx

A strategic navigator who dives deep into the core of a company, then points out the direction to follow. Tough on numbers but gentle with people, she possesses an undeniable commitment to clients and colleagues. She's also the gatekeeper of Straight's values, doing what she says and fulfilling what she promises.

An avid sports enthusiast with a soft spot for diving and skiing. Someone whose curious gaze always wonders what lies beyond the horizon, not shying away from adventure. But her greatest achievement, without doubt, are her two wonderful daughters.

Jo Hendrikx

Kelsey Schepers

Young and energetic. A quick learner and go-getter, combining extensive theoretical knowledge with a clear perspective. In Kelsey, we have a raw diamond which we plan to polish into an 18-carat gem - or more. A perfect blend of intellect and diligence, seamlessly combining in-depth financial analysis with innovative business ideas.

She unwinds at the gym - a firm believer in a healthy mind in a healthy body. Enjoying time with friends and family is high on her priority list too. Clearly, this driven young woman is determined to make the most of life in all its wondrous facets.

Kelsey Schepers

Walter Wybauw

Walter is adored by people and reciprocates the same. His domain of expertise lies in personal and organizational development. Recognized as a mediator, prevention advisor, and specialist in non-violent communication, he's ideally positioned to effectively defuse sensitive situations.

He extends this commitment to his private life, where he volunteers with the Red Cross, Emergency Social Intervention department. He also regularly visits the Kara Tepe refugee camp in Lesbos, offering aid to those in need. Walter is a paragon of social commitment, earning our utmost admiration.

Walter Wybauw

Katrien Verplaetse

There's much research on the importance of a first impression, invariably concluding its crucial significance. And that's where our Katrien comes in. With her vibrant personality, she's perfectly suited to create that positive first impression with our clients, presenting an overview of who we are and what we do. And she excels in it.

Her vivacity continues into her private life, where her family and relatives come first. She also has a passion for beauty in whatever form or medium it may hide.

Katrien Verplaetse

Sophie Van Dael

A potent mix of intelligence, assertiveness, empathy, and experience, Sophie seems almost tailored for her role. She effortlessly navigates today's complex job market, always finding the right person for the right job - a skill increasingly vital. She also supports you in developing as an attractive employer.

Driven and proficient in HR, matched only by her passion for art. As an accomplished sculptor, she creates life-sized statues from various materials. But her greatest passion? Undoubtedly, her cozy family, the foundation of her existence and her biggest motivation to give her all every day.

Sophie Van Dael

Guido Leppens

A stalwart behind the scenes, Guido primarily focuses on developing and organizing team-building activities. With a long history of service in the military, he's the perfect person to blend creativity, team spirit, and perseverance in well-thought-out activities with tangible benefits.

A man who prefers backpacking with a tent over staying in five-star hotels, and values direct human contact over social media buzz. A technical diving enthusiast, he always goes straight to the point.

Guido Leppens

Aline De Lombaerde

Armed with a backpack full of technical expertise and strategic ingenuity, this all-around graphic designer dips her brush into a paint pot full of imagination. The result: a spectacle where colors, lines, and letters seamlessly blend, giving each brand the attention it deserves.

In her free time, she loves to explore nature, accompanied by her two dogs, a Jeep Wrangler, and a rooftop tent. Professionally and personally, her motto is to push the boundaries - that's what life is all about.

Aline De Lombaerde

Wout Donckers

Every message deserves the best possible packaging. As a journalist and copywriter, Wout excels in the communicative interplay between sender and receiver. Pivoting between witty, conciliatory, and crystal clear, he writes compelling texts that seldom miss their mark.

An avid amateur athlete, the young thirty-something is often found in sports halls or fitness clubs, balancing his love for food and drinks – in all degrees of culinary refinement.

Wout Donckers